Scooby Doo Wall
In every episode of Scooby Do, Shaggy and Scooby inevitably discover a secret panel, hidden passageway, or revolving wall that whirls them into some alternative universe. Taking this concept to its most elegant form, BASILE created its very own “Scooby Do Wall” inside Raised by Wolves, a boutique spirits shop and hidden cocktail bar in La Jolla’s Westfield UTC Mall. The entire plan for this bar was built around this revolving Scooby Do idea—one minute you’re in one reality, and the next, you discover a whole new world. Creating this experiential wonder was no easy task, but the BASILE team eagerly took on the challenge. A rotating car platform became the basis for this Scooby Do feature that straddles both rooms. Inside the bottle shop, a fireplace scene with two chairs invites guests to take a seat and, then, as if by magic, they are spun around and transported into a library lounge evoking Paris in the early 1900s.
The double-sided fireplace was a complex piece of engineering when it came to designing around the two working fireplaces. Truthfully, it stumped our engineers for a while as it was difficult to get it to function and there were some tense moments, but finally it worked.
We cladded the car rotator with inlaid flooring and put custom panels on the walls to make the space feel seamless, and we successfully produced the ultimate Scooby Do secret entrance to the bar.
As Raised by Wolves sits in the middle of a massive Southern California retail mall—we wanted to create something that was a mind-bending contrast to the typical food and drink spot where people could take a break from shopping. People actually line up out the door to experience the Scooby Do Wall as it brings a whimsical element to this bar scene and adult playground. It’s fun to watch people’s faces—the complete surprise when they suddenly spin into an alternative reality where craft cocktails and a walk back in time await.